CASE STUDY
Power + Light Press
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Develop a short and spicy narrative and tagline for a stationery company whose product offerings are rooted in humorous, irreverent and hand-printed goods.
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Through a personal knowledge of letterpress printing, I knew just how serious you had to be about making silly work by hand at scale.
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A brand narrative that highlights a juxtaposition, plays off the human imperfection, and sells the owner’s signature southwestern sass.
TAGLINE
Clean hands,
filthy mouths.
BRAND NARRATIVE
Founded by Kyle Durie, Power and Light Press is a ship-shape print shop built to handle all of life’s messy emotions. Ever since we flipped the switch on in 2009, our cards have been designed, printed, and packaged in-house, meaning each and every piece has come straight from our very own blood, sweat, and tears.
Metaphorically. Well, for the most part.
Our company is fueled by a fleet of female letterpress printers with clean hands and filthy mouths — a bunch of real class acts who like making real-ass things. Because at Power and Light Press, we aren’t afraid to get a little dirty now and then.
MEDIA ETC.
A numbers call out
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AWARDS
Award 1
Award 2
Award 3
KIND WORDS
“Whatever it is, the way you tell your story online can make all the difference.”
CREDITS
Agency: