A supercharged slashie


I blend a creative’s curiosity with an analyst’s obsession. My work reduces the friction between what people want and what brands offer, engineering more moments where truth meets relevance. Ask me about how #weirdwins (or read about it in Fast Company).

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Current & Previous Clients

Visit North Carolina

Elon University

VELUX Skylights

Floor & Decor

Crescent Communities

Reynolds Lake Oconee

Nucor 

Huber Engineered Wood

PlyGem

Klaussner

Alliance Health

Charlotte Sports Foundation

McColl Center

Voices Together

PFLAG

Digi-Bridge

Mannington Flooring

Moen

Mr. Steam

TOTO

Levolor

Sonos

Recent Awards


Gold Honor, Shorty Awards, First in Fright

Communication Arts 2025 Shortlist, First in Fright

2025


Silver ADDY, Film, Video & Sound, PFLAG

2023


Best Leasing/Sales Campaign,  NOVEL LoSo Station | NAHB

2022


Best Exhibit, Making Arrangements | Queen City Nerve

Best Overall Advertising Campaign,  NOVEL Atherton | NAHB

2021


Grand Award, Best Overall Advertising Campaign, NOVEL Atherton | The SBC Aurora Awards

BOB Award, Best Gallery Concept | Charlotte Magazine

Reader’s Pick, Best Exhibit | Queen City Nerve

Best Marketing, NOVEL Deep Ellum | MHN Excellence Award

2020


Silver ADDY, Webisode-Series , AdvanTech A-Game |  Charlotte AAF

Silver ADDY, Integrated Brand Identity Campaign, Charlotte SHOUT! | Charlotte AAF

HUG Grant Recipient | Charlotte is Creative

2019