J. Drew Lanham is an ornithologist, poet, MacArthur Fellow and professor. As his professional practice continually evolved, he needed a new positioning and platform that could hold multitudes. 

In order to resolve feelings of fragmentation and to feel more fully seen, Lanham would need a deeply personal foundation that felt expansive, rooted and reflected his multifaceted reality.

In collaboration with designer Griffin Glaze, I took on the joyful yet daunting work of writing for a writer, using evocative language to weave together the elements of Lanham’s identity. In addition to defining a custom value system and narrative, we identified the need for an updated, visually beautiful website where Lanham can combine perspective and purpose effortlessly.