CASE STUDY
Trolls in NC
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Help Visit North Carolina to inspire and motivate consumers interested in unique arts & culture experiences to travel to NC.
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While DMOs were each focusing on their own installation, there was no overarching strategy or centralized source of information for visitors to discover artist Thomas Dambo’s imaginative vision for NC.
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Build a SEO/GEO-optimized and mobile-first landing page to help travelers discover the wonderful legend of the Grandmother Tree and start planning their trip to visit these unique troll family members.
Going on a troll hunt?
Then you’re gonna need a guide. By leveraging untapped functionality of an already existing platform and modular web elements, I quickly visualized and connected travelers with North Carolina’s wandering wonderful troll family (not to mention our partner DMOs).
In the first 8 months
26k+
new site visitors brought in
$19k
worth of value brought to site
views from direct or organic traffic
over 90%
over 40%
engagement rate
CREDITS
Agency: luquire
Rebecca Henderson – Content Strategy Lead, Copywriter
Photography: Dix Park Conservancy